Wine enjoyment for a modern society

Light, unbreakable and sustainable - with its aluminium bottles, 3R-Bottles brings a breath of fresh air to the wine scene. The 250ml or 375ml packaging is easy to transport and allows special moments of pleasure anytime and anywhere. Modern digital printing technology enables individual packaging concepts that are also economically attractive for smaller wineries.

In many respects, wine production is a trade shaped by tradition. One of them: bottling in glass bottles with mostly 0.75-liter content. It is precisely these that have been the subject of discussion in the industry for some time. After all, the large, heavy bottles are often transported long-distance (hundreds of miles or kilometres) from the winery or bottler to the consumer. This practice is not sustainable. But even with local or regional sales, glass bottles remain a bulky commodity for a mobile society. Because in a backpack or a body pack, the urban heirs to briefcases and shopping bags, glass containers are not only uncomfortable, but they’re also always at risk of breaking.

Much more than just a glass replacement

With its attractively decorated, light and unbreakable aluminium bottles for wine, the mechanical engineering company based in Eislingen near Stuttgart/Germany is now taking up precisely these new needs. But the innovation offers much more than a fashionable alternative to the traditional large glass bottle. It also offers smaller wineries and winegrowers the option of presenting their product in a high-quality way with little effort, as Christina Hinterkopf, managing director of the family-run specialist for the production and printing of tubes, cans and sleeves made of aluminium or plastic, explains: "With our digital printing technology, winegrowers can easily implement an individual marketing concept on the bottles - and this extremely economically. Because with digital printing, the costs for decoration are linear.” The price for printing per bottle is therefore always the same, regardless of whether it is a small series or a batch with one million containers. Even the smallest batch sizes for limited editions can therefore be produced economically. Even a one-off or a sample container costs no more than a large-quantity bottle. This is particularly attractive for smaller wineries that only produce relatively small quantities from one location.